Group Decision Making

Specific differences between decision making groups and teams

• The group has a definite leader.

• Members of a group have individual accountability.

• The group measures effectiveness indirectly.

• The group discusses and  delegates.

• The team has both individual and collective accountability.

What is a Multinational Corporation?

Move to a transnational strategy

1. Conclusion Observation of national differences
2. The Tortuous Evolution of the Multinational
3. Building Layers of Competitive Advantage
4. Managing Differences Challenge of Global Strategy
5. Understanding International Context
6. Local Memoirs of a Global Manager
7.  Expanding Abroad  Motivation

SMART objectives

Marketing Objectives & Metrics

• Garner Marketplace Insight 

• Increase Exposure

• Develop Loyal Fans

• Increase Traffic

• Generate Leads

• Increase Engagement

• Grow Business Partnership

Decision-Making Tools and Techniques