Organizational Control

Control Costs and Benefits

Key Benefits:

• Decentralized decision making

• Quality control—contributes to cost control 

• Opportunity recognition

• Manage uncertainty and complexity

• Cost and productivity control

                                       

Problem Solving Strategies

Problem Solving

What is a Problem?

• Goals

• Barriers

• Stages of Problem Solving

• Problem Identification:

• Structuring the Problem:

• Looking for Possible Solutions:

• Implementation:

• Monitoring

                    

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Simple Marketing Tips for Your Business

• Don’t loose out on the savings…

• Create a sense of urgency

• Update your ads regularly

• Market to the right audience - everyone is not a potential customer

• Repeated punch-lines are subject to the laws of diminishing returns –

• Increase the frequency of your ad placement

• Your ads should aim for the heart - not the mind

• Be consistent in your messaging  .

• Do not place too much content in your marketing

• Do not mimic the persona of a competitor

                        

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Way to Improve your time management skills

1. Delegate Tasks
2. Prioritize Work:
3. Avoid Procrastination
4. Schedule Tasks
5. Set up Deadlines
6. Avoid Multitasking
7. Learn to say No

Internet Marketing Strategy Development

Internet Marketing Strategy Development

1.Identifying and setting the objectives.
2.Fact-finding and assessment.
3.Measurement and Quantification.
4.Recommendation and Plans

Effective Writing Skills (Training & Discussion)

Effective writing skills

           

Composition and Style

• Start with your audience

• Create an outline

• Use AIDA 

• Interest-Desire

• Try some empathy

• Use the Rhetorical Triangle

• Identify your main theme 

• Use simple language

             

Prospecting Tip : 2 Important Things

5 Strategic Prospecting

                    

Why is Prospecting Important?

Following are  the objectives of Prospecting:

• To establish if they have a need. 

• To identify potential customers for your products and services.

• To see the prospects with the highest potential first.

• To organised a referral.

• To categorize these prospects as to their dollar potential based on your research.

• To determine what products and services you offer can best satisfy the needs.

• To arrange  personal contacts with these prospects on a scheduled priority basis.

                     

Innotas - Resource Management

Managing People

               

Improving Time to Market

some additional reasons:

• Launch dates
• Efficient resource management 
• Increased total revenue
• Predictable schedules

Your product data in order:

• Get your whole team on the same page

• Control product changes with solid process control

5 Steps To Improve Customer Satisfaction

Customer Complaint Management

                       

Six Steps to Dealing with Customer Complaints

• Let them finish. Don't get defensive. 

• Ask questions in a caring and concerned manner. 

• Apologize without blaming.

• Solve the problem

• Find someone who can solve it— quickly!

• Listen carefully to what the customer has to say

               

Interpersonal Skills

How to communicate with others

    

Interpersonal Communication Skills

• People have picked up when listening and Listening is a vital interpersonal communication skill

• Good interpersonal communication skills.

Following are the types of skills :

1. Presentation Skills
2. Writing Skills
3. Personal Skills

                            

The eight ingredients

         

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Following are the things you need to think about before you buy:

• Are you already covered?

• Will you win?

• Size of claim: 

• Time limit: 

• Offers to settle:

                 

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Social skills

 They are also closely linked to development.  It is important to bear in mind the milestones of normal social development according to the child's age.  Social skills are complex and multi-faceted.   The social skills which serve a five year old child will clearly not be adequate.

                                        

Building blocks :

• Communication of needs 
• Friendship skills
• Basic interaction skills
• Maintenance skills 
• Conflict resolution 
• Empathy
• Approach skills 
• Sense of humour

Brand Build - How To Build A Strong Brand

How to build a brand

• Identify what qualities and values. 

• Don’t ignore customer perceptions.

• Think about every part of your business .

• Involve your employees .

• Create a set of consistent brand.

• Develop a distinctive visual brand. 

• Get legal protection .

• Remember that everything your business.

• Communicate your brand .

• Promote your new or revised branding.

                                

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Creating a Customer Database

There are also more  dedicated database software programs that can be helpful. You can custom build your own in a basic spreadsheet such as Excel.  You can build a database using that feature in Microsoft Word.  Small businesses have many options for creating a customer database.

               


 Following are the effective database can:

• Create daily, monthly, quarterly and yearly reports.
• Streamline marketing campaigns with the touch of a button to print labels for direct mail.
• Track sales habits of each customer.
• Keep track of customer data including contact information and buying habits.

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Marketing with your database

 Your customer keeping in touch regularly.  Databases make customer information easy to handle and can help improve service and strengthen relationships.When you have instant access to the contact details of all your customers.

                            

Following are the  using your database as a marketing tool.

• Selecting what information to collect.

• Using your database as the main tool for achieving your marketing objectives.

• Designing your database to make it flexible and thoroughly useful.

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Improved Ways to Reach the Modern Target Audience

                                 

• Change the Way You Communicate
• Find Them Online
• Be Part of the Conversation
• Determine what criteria you intend to use to identify the consumers you most wish to reach

                               

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Building a CRM Data Strategy Goals That Boost Business Performance

Steps to Effective and Successful Marketing

• Understand How Marketing Fits In

• Do the Research: Know your Customers

• Market with ceaseless consistency

• Plan for change; Plan to change.

• Use an assortment of tools for the job.

• Put your creativity to work for you

• Develop a Marketing attitude.

• Make sure customers know "What's in it for them"

• Make it easy to do business with you.

• Build the Brand.

• Consider marketing as an investment.

• Stay connected - build the relationship

How to create a customer data strategy

• Identify data capture opportunities

• Offer an incentive to provide details

• Implement an IT system which can collect and record information

• Limit the amount of data asked for

• Outline how their data will be used

• Create a standard format for information entry points

• Make it easy for customers to input their data

                          

Market Research Survey Example

Market Research Surveys

Whether you are launching a new product.  We can help with everything from creating your survey to finding the right people to take it. Study buying habits test new concepts measure brand awareness or assess your market size.

• Reach a specific audience
• Build social media strategies and campaigns
• Gain insights into customer demographics
• Gain insights into customer demographics
• Test branding, positioning, and naming

                                   

Engage and Grow Your Customer Base

10 steps to grow your customer base

• Get to know your prospects and customers

• Offer great customer service

• Look for partnerships with other businesses

• Think big

• Adapt as your business grows

• Measure what works for you

• Make use of social media

• Divide your time: support existing clients and look for new work