- Don’t loose out on the savings…
- Create a sense of urgency
- Update your ads regularly
- Market to the right audience - everyone is not a potential customer
- Repeated punch-lines are subject to the laws of diminishing returns –
- Increase the frequency of your ad placement
- Your ads should aim for the heart - not the mind
- Be consistent in your messaging .
- Do not place too much content in your marketing
- Do not mimic the persona of a competitor
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