- Understand How Marketing Fits In
- Do the Research: Know your Customers
- Market with ceaseless consistency
- Plan for change; Plan to change.
- Use an assortment of tools for the job.
- Put your creativity to work for you
- Develop a Marketing attitude.
- Make sure customers know "What's in it for them"
- Make it easy to do business with you.
- Build the Brand.
- Consider marketing as an investment.
- Stay connected - build the relationship
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