There are also more dedicated database software programs that can be helpful. You can custom build your own in a basic spreadsheet such as Excel. You can build a database using that feature in Microsoft Word. Small businesses have many options for creating a customer database.
Following are the effective database can:
- Create daily, monthly, quarterly and yearly reports.
- Streamline marketing campaigns with the touch of a button to print labels for direct mail.
- Track sales habits of each customer.
- Keep track of customer data including contact information and buying habits.
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